We are pleased to offer our clients the ability to target specific market strata through our after-market and targeted free distribution channels. This allows publishers to reach specified target markets cost effectively and in a timeous manner. Whether you choose to use your returns (after-market) or ‘live copies’ to reach valuable demographics we can manage this valuable and cost effective channel for you.
By reaching specific demographics aligned to your target market you give advertisers maximum value for money by maximising availability, improving readership, increasing the ‘pass along’ value of your publication and increasing responsiveness all whilst marketing your magazine to potential readers. We do not dump or spray and pray, all our after-market and targeted free distribution outlets are carefully chosen to align with your publication, its targeted readership, its distribution strategy and its advertising market. We also have strong and resilient processes and systems to ensure that we do not receive these copies back as returns, thus ensuring that this channel compliments rather than damages your overall circulation and most importantly your circulation revenue.
We can deliver your copies to reception areas, selected major corporate entities in the South African economy, targeted non-media related retail outlets etc. We can also tailor make a distribution plan to suit your publication’s unique needs. As always we eschew the cookie cutter approach and prefer to develop specific strategies, plans and methodologies to suit your publication and deliver value to you the publisher.
Our service providers are all audited and approved by the Audit Bureau of Circulations and you can be assured that your publication will receive an appropriate ABC figure for this channel, whether this is reported as a ‘multiple copy subscription’, as ‘controlled free distribution’ or indeed some other category will depend on how you the publisher wish to approach this channel. We are able to consult with you to ensure that your investment in your circulation is maximised.
We charge on a ‘cost per copy delivered’ model for this channel. Exact prices vary depending on the frequencies, volumes, geographic footprint and other needs of each publication. We would be happy to give you a customised quotation as soon as we have analysed and scoped your requirements.
