Travelers are a vital demographic for many publishers. Whether they are business travelers or holiday makers, travelers often represent a desirable target market for the publisher and the publisher’s advertisers. Travelers are often time rich, out of their normal routine and more receptive to new ideas, new experiences and new products. Giving a traveler access to your publication and the advertising therein thus offers you the opportunity to give advertisers additional value, a better response to their advertisement, whilst also marketing your publication to the reader. If they read your content and enjoy it they may just become a regular reader.