Travelers are a vital demographic for many publishers. Whether they are business travelers or holiday makers, travelers often represent a desirable target market for the publisher and the publisher’s advertisers. Travelers are often time rich, out of their normal routine and more receptive to new ideas, new experiences and new products. Giving a traveler access to your publication and the advertising therein thus offers you the opportunity to give advertisers additional value, a better response to their advertisement, whilst also marketing your publication to the reader. If they read your content and enjoy it they may just become a regular reader.
We can reach travelers in airports through business class lounges and check in desks, we can reach travelers at car hire firms and we can access a variety of hotels, guest houses and bed and breakfasts. Travelers in airports are a particularly attractive demographic as they are often eager to read something both whilst waiting for their flight and in the air.
We are able to develop customised distribution plans for you based on your identified needs and will thus also present a unique quote based on these needs. Typically this distribution is based on a ‘cost per copy delivered’ model and this cost will depend on the volumes involved, the frequency and of course the geographic footprint required.